Use Your Clever
A custom-built interactive activation for La Trobe University where prospective students pay with their clever, not cash — featuring bespoke games that test and measure real-world skills.
Use Your Clever was an interactive activation for La Trobe University, launched at the VCE Careers Expo in 2018. Three custom-designed “Clever Machines” challenged prospective students to pay with their clever instead of cash — through bespoke games that tested emotional intelligence, teamwork and other real-world skills valued by employers.
Each game measured different strengths and aptitudes, with players receiving personalised clever scores via follow-up email. In an environment where students are bombarded with gimmicks and giveaways, the activation stood apart by being genuinely educational and engaging — communicating La Trobe’s “All Kinds of Clever” brand positioning while generating a new sales lead every 60 seconds.
I worked on this activation as part of the EXP team, handling technical operations — deploying, troubleshooting and monitoring the machines.
Credits
- Tim Skellern Senior Director of Marketing Operations
- Matt Boyd Director of Market Development
- Kendall White Campaign Manager
- Angela Lee Campaign Co-ordinator
- AIRBAG Production Company
- Adrian Bosich Managing Partner
- Martin Box Executive Producer
- Steven Nicholson Creative Technologist
- Johanna Rayner and Nick Venn Producers
- Brad Hammond and Stephen Burns Developers
- SDWM Creative Agency
- Eddie Coghlan Art Director
- James Orr and Elle Bullen Creative Directors
- Jake Turnbull Design Director
- Jarrick Lay Business Director
- Steve Hadley Technical Operations
Ready to Build?
Have a project in mind? Whether it's XR, AI, interactive installations, or something completely new — let's talk.
Based in Melbourne, available worldwide
Get In Touch